£234 – £384

Conversion Elite Conference and Workshops 2017

Event Information



The Trampery Old Street

239 Old Street



United Kingdom

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Event description




WORKSHOP: "Yandex Metrica"
Wednesday 5th July 2017
£320 +VAT Early Bird (save £50)

WORKSHOP: "Lean Product Optimisation"

Friday 7th July 2017, 9am - 1pm
£280 +VAT Early Bird (save £50)

WORKSHOP: "CRO for Agencies and Practioners"
Friday 7th July 2017, 1.30pm - 5.30pm
£280 +VAT Early Bird (save £50)

(*Early Bird available until 31st May 2017, scroll down for more workshop details)

At Conversion Elite we have the best speakers in the business. Experts who are serious about Conversion Rate Optimisation. They will show you how to be amazing at conversion rate optimisation and increase your online profits.

Conversion Elite is a conference that’s packed with pure practical content that you can use for your business. There is no nonsense and there are definitely no sales pitches.

  • Collect Meaningful Data for Conversion Optimization Conversion techniques.
  • Learn techniques for implementing A/B and multivariate tests that get results.
  • Discover Powerful strategies for the Cross Channel, Multi-Device Buyer.

You will discover what the CRO experts do and replicate that for your own business to boost your profits.

We also understand the importance of networking. Every expert will be there for the entire day, giving you the opportunity to network in a relaxed environment and speak to them on a one to one basis about your own business.

If CRO is an important part of your business and you want to improve your skills and knowledge, or if have issues like high volume, low converting pages or difficult to optimize pages Conversion Elite is for you. We’ll show you what you need to do to boost those conversions and become a finely tuned CRO machine for your business.

Conference ticket includes:

  • Access to all presentations
  • Refreshments and Lunch
  • After events drinks at The Trampery
  • Post event drinks and Ping Pong party at the Bounce Bar

Workshop ticket/s includes lunch and refreshments. Details are as follows:

Presented by Justyna Wilner, Yandex Expert & Master trainer
Wednesday 5th July 2017, 9am - 5pm

Metrica is an online analytics platform built by the developers of Russia’s leading search engine, Yandex. Yandex Metrica is a tool for measuring website traffic and analysing visitors’ behaviour; however some unique features of the software, such as the ability to watch a video recording of every single session on your website, make it an unmissable choice for website owners and SEO professionals.

In this one-day course you will learn what the main features of Metrica are, how to track website performance in different countries such as China, and how to get the most out of the Webvisor – the tool to measure user behaviour through video recordings. The course finishes with the option to take the Yandex Metrica test and gain the official Yandex Metrica Expert status.

What is covered?

The one-day course covers the following topics:

  • How to Open a Yandex Metrica Account and Set up Goals
  • Explanation of Yandex Metrica Terminology
  • What the Main Features and Metrics are
  • Granting Users Access to Metrica * Solving Problems with the Tracking Code
  • How to Gain Insights About Users’ Behaviour Through Webvisor Recordings
  • How to Set up a Meaningful Dashboard
  • Attribution Models in Metrica
  • Type of Reports in Metrica
  • Filtering and Segmenting Options
  • Useful Reports for Yandex Advertisers
  • Yandex Metrica Test Preparation

What will you gain?

Upon the completion of the course, attendees will have a chance to take the Yandex Metrica exam which will give them a chance to gain a unique Yandex Metrica Expert status, officially granted by the search engine.

Who should attend?

This course is developed with these marketers in mind:

  • Agencies and in-house marketers that are looking to get meaningful data about their online performance
  • digital marketers searching for an alternative online analytics software.

Presented by Craig Sullivan, Optimiser in Chief at Optimal
Friday 7th July 2017, 9am - 1pm

In this workshop, Craig shares 12 years of his experience training, coaching and optimising ‘the art of CRO’ with the best Agencies and Practioners in the world. You’ll learn about improving the entire lifecycle of your product – from building the offering, team and methodology – to pitching, winning and delivering successful client engagements.

Whether you are just starting out or looking to improve your success rate, learn the smart shortcuts for designing a unique and successful CRO product.

This course will teach you …

  • All the components you need to run a successful CRO function or agency
  • What people, processes, tools and methodologies you really need
  • How to win business with a credible offering in a competitive market
  • What stuff you need to find, prioritise and experiment with client opportunities
  • How to manage the entire client lifecycle from pitch and kickoff to long term value
  • What to avoid in producing another ‘me too’ CRO agency

This course is right for you if you are:

  • A CRO practitioner or freelancer
  • Starting or running a CRO agency
  • Expanding your agency to add CRO services
  • Building and Hiring a CRO team from scratch
  • Providing CRO services inside a large company

Presented by Craig Sullivan, Optimiser in Chief at Optimal
Friday 7th July 2017, 1.30pm - 5.30pm

Everything you need to build, manage, and scale a CRO programme, with tips, tricks, and strategies for creating teams, hiring, firing, managing, training and scaling.

This course will teach you ...

  • Market Research
  • Defining your offering
  • Hiring or outsourcing the team
  • Leads and pitch research
  • Kickoff meetings
  • Tool Selection
  • Pre-flight checklist
  • Operations
  • Methodologies
  • Running tests
  • Washup and reporting
  • Managing client meetings and psychology
  • Test management and archival
  • The future of CRO

This course is right for you if you are ...

  • A CRO practitioner or freelancer
  • Running a CRO agency
  • Expanding your agency to add CRO services
  • Building and Hiring a CRO team from scratch

For further information, visit conversion-elite.co.uk.

For sponsorship enquiries, contact craig@conversion-elite.co.uk.

Cancellation Policy: All cancellations must be received in writing by emailing info@conversion-elite.co.uk by 22nd June 2017. You will be refunded less a £100 processing fee. Cancellations after 29th June 2017 are non-refundable.

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The Trampery Old Street

239 Old Street



United Kingdom

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