Lindsey Pickles, Director and Founder, Bright Dials

Lindsey has over 20 years experience in the tech, digital and media industries working with clients all over the world. She set up Bright Dials three years ago to help clients discover which marketing and operational tools will work best for their organisation. The next stage is a full data migration and platform set up service followed with ongoing training, operational and marketing support.

Natalie Rockall Bio, Director and Email Marketing Consultant, Eleven11 Digital

Natalie is the email marketing expert with over 15 years email marketing experience. She is a qualified marketer who has worked for big brands such as MORE TH>N Insurance, The Body Shop, EDF Energy and Eurostar. Now she enjoys working with businesses across lots of different industries to help them to boost their email marketing results.

Event Structure

We will be running a 4 hour interactive workshop covering the areas below. There will be a series of exercises and plenty of opportunities to ask questions.

• Creating your Strategy
• Data Capture and Tracking
• Creating and Executing Email Marketing Campaigns
• User Journeys and Workflows for your business
• Email Marketing and Automation Platforms Comparisons
• Considerations and the Future

What you’ll leave this session with:

• Confidence on how to capture data and build user journeys and workflows
• A plan to communicate the right messages throughout the customer lifecycle
• Guidelines on how to design and write emails to get more opens and clicks (along with best practice examples)
• An understanding of the key features benefits and pricing of email and automation platforms
• A Marketing Automation Terminology Guide

Who is this course for?

This workshop is perfect for people running a business in charge of marketing or those working in marketing already. The course level is mid to advanced level so some prior marketing knowledge is helpful. It’s a practical event and in just half a day you will leave knowing how to create automations and email marketing campaigns for your business or brand.

Workshop Date and Time:

Please arrive at 9am for a 9.15am start. The event will finish at 1pm. Pastries and hot drinks will be served.

FAQ's

Do I need to be running automations or sending email campaigns to attend this event?

No, it doesn’t matter if you have started in these areas or not.

Can I bring a colleague?

Yes, you can bring a colleague, that’s no problem. Simply book two tickets for the event.

Do I need to have launched my business or brand already?

Not at all. It's great to get this side of your business organised right at the start before you launch. However, if you have launched already there's never a bad time to take a second look at automations and email marketing so it's not an issue.

Is the event easy to get to?

Yes, very easy. There are three train stations nearby - Brighton, London Road and Hove train station. Plus there are multiple bus stops in the area.

How can I contact the organiser with my questions?

Please email rockall.and.pickles@gmail.com if you have any questions about the workshop.