This unique course focuses on optimising those emails to create a more effective use of that time. Representatives are provided with best practice templates and taught how to alter the text for the highest return. Representatives will understand how to develop a reciprocal relationship based on value-adding content through innovative techniques such as infographics, memes, and thought-leadership pieces.

Agenda

1. Build a Plan & Strategy

2. Commercial Content

3. Thought Leadership

4. Email for Success

5. Compelling Creative Campaigns

Representatives will know how to scan the market for interesting campaign ideas to personalise their sales efforts with creativity. Each person will learn how to differentiate themselves within the marketplace by offering compelling content and creating their own narrative. These techniques are able to convert sales and leading these alternative channels to generate verbal conversations and meetings.

Showpiece

In this session, representatives are equipped with effective writing methods and templates to optimise the emails that are sent and make the most of each sales activity they use.