Twig Strategic Communications is opening registration for the Engage™ training course to individuals for the first time since launching it last year.
The session will take place at the Farmers Club in London on 17th September 2025, offering a programme designed to benefit people in farming or the food supply chain who want to better connect with the public and help build trust in British food and farming.
The course helps shift participants’ mindsets and uses strategies proven to make a positive impact on trust - all while using empathy, shared values and authentic communication.
Key Details:
📅 Date: 17 Sept 2025 (⚠️Registration deadline = 9th Sept)
📍 Location: The Farmers Club, London
🕐 Time: Arrive 11:15am; 11:30-16:00
💷 Price: £425 + VAT
☕️ Includes lunch and teas/coffee throughout the day.
“The one-way, top-down messaging the sector often relies on isn’t very effective at building trust,” says Kendra Hall, Twig Strategic Communications.
“Engage™ shows people how to have better conversations that feel real, human and authentic. You’ll leave feeling more confident, more informed and better equipped to make a difference - whether you’re on farm, engaging with the public face-to-face or online.”
The need for credible, values-led communication in food and farming has never been greater. We all have a part to play.
Why now?
There’s a real disconnect between consumers and the food system, and it’s fuelling distrust.
- 39% of GB adults do not trust major food brands and supermarkets to tell the truth about where food comes from and the farms that produce it. *
- 26% of adults in GB do not trust British farmers to adhere to high standards of animal welfare – this rises to 42% of 18-24-year-olds. *
- Shared values are 3–5 times more effective than facts in building trust
Why Join?
Whether you're a farmer sharing your story online, a supply chain manager grappling with consumer concerns or an industry advocate keen to improve public perceptions, Engage™ is for you.
What you'll learn:
- Why consumers think the way they do about food and farming
- The psychology of trust (and why facts alone aren’t enough)
- The role of trust in the future of British food and farming
- Strategies that will help you impact public trust while being your authentic self
* Source: YouGov Plc. Online survey of 2,260 adults, 27–28 November 2024. Data weighted to be representative of GB adults (18+).
