What is the basic of copywriting?

Writing persuasive content that encourages the reader to take a specific action, like buying a product or signing up.

What are the 5 C's of copywriting?

Clear, Concise, Compelling, Credible, and Conversational.

What are the 4 C's of copywriting?

Clear, Concise, Compelling, and Consistent.

What are the 5 steps of copywriting?

Research, Plan, Write, Edit, and Test.

Multiple dates

Copywriting Basics

Learn the fundamentals of writing persuasive copy that sells at our in-person event "Copywriting Basics" starting on [date].

By Training Station

Location

Online

Refund Policy

Refunds up to 7 days before event.

About this event

Learn copywriting basics, write persuasive sales letters, and avoid common writing pitfalls

Overview
Writing persuasive copy isn't sorcery—it's a skill. And like all skills, it starts with the basics. Copywriting Basics takes you from scratching your head to writing sales letters that actually sell. Whether you're new to writing or just tired of your emails sounding like a robot wrote them, this course is your straight-talking guide to becoming sharper with your words.

With six focused chapters, you’ll understand the structure of compelling sales letters, the common traps to dodge, and how to polish your writing like a pro. No fluff, no filler—just honest, clear guidance with a bit of wit along the way. If your copy isn’t converting, it’s not the customer’s fault—it’s your copy’s. Let’s fix that.

Learning Outcomes

Understand the essential elements of persuasive sales letters.
Learn how to start and end letters that truly engage.
Identify and avoid common copywriting mistakes.
Discover clear rules that improve writing clarity and tone.
Write confidently using tested sales letter structures.
Recognise what makes a message convert instead of getting ignored.

Course Curriculum

Chapter 1: Introduction
Chapter 2: Basic Elements of a Sales Letter
Chapter 3: Tips on Writing a Sales Letter
Chapter 4: Pitfalls and Mistakes
Chapter 5: Writing a Sales Letter
Chapter 6: The Rules of Writing a Sales Letter

Who is this Course For

Beginners wanting to write persuasive, clear, and focused copy.
Bloggers aiming to boost audience engagement and conversions.
Freelancers looking to improve client results with better writing.
Small business owners writing their own sales materials.
Virtual assistants handling client communication and promotions.
Content writers who want to sharpen their sales-focused skills.
Digital marketers refining email or ad copy performance.
Anyone writing to sell without sounding salesy or robotic.

Career Path

Copywriter – £26,000 average salary in the UK
Content Writer – £25,000 average salary in the UK
Email Marketing Specialist – £30,000 average salary in the UK
Digital Marketing Executive – £29,000 average salary in the UK
SEO Content Specialist – £32,000 average salary in the UK
Advertising Copywriter – £31,000 average salary in the UK

Organized by

Training Station

Training Station is a dynamic online learning platform dedicated to providing an immersive and personalized educational experience. We offer lifetime access to engaging video lessons, tailored learning paths, and gamification features to keep you motivated and on track toward achieving your goals. Our team of skilled instructors, industry experts with years of hands-on experience, delivers high-quality lessons that blend theory with practical insights.

Explore our comprehensive resource library, filled with eBooks, articles, and research papers, to deepen your understanding and expand your knowledge. Powered by state-of-the-art infrastructure, our platform offers the latest technology to ensure a smooth and interactive learning journey.

To recognize your hard work and commitment, every completed course is rewarded with a PDF certificate, showcasing your achievement. At Training Station, we believe in making education not only effective but also rewarding and enjoyable.