Copywriting Basics

Learn copywriting basics, write persuasive sales letters, and avoid common writing pitfalls

Overview
Writing persuasive copy isn't sorcery—it's a skill. And like all skills, it starts with the basics. Copywriting Basics takes you from scratching your head to writing sales letters that actually sell. Whether you're new to writing or just tired of your emails sounding like a robot wrote them, this course is your straight-talking guide to becoming sharper with your words.

With six focused chapters, you’ll understand the structure of compelling sales letters, the common traps to dodge, and how to polish your writing like a pro. No fluff, no filler—just honest, clear guidance with a bit of wit along the way. If your copy isn’t converting, it’s not the customer’s fault—it’s your copy’s. Let’s fix that.

Learning Outcomes

• Understand the essential elements of persuasive sales letters.
• Learn how to start and end letters that truly engage.
• Identify and avoid common copywriting mistakes.
• Discover clear rules that improve writing clarity and tone.
• Write confidently using tested sales letter structures.
• Recognise what makes a message convert instead of getting ignored.

Course Curriculum

• Chapter 1: Introduction
• Chapter 2: Basic Elements of a Sales Letter
• Chapter 3: Tips on Writing a Sales Letter
• Chapter 4: Pitfalls and Mistakes
• Chapter 5: Writing a Sales Letter
• Chapter 6: The Rules of Writing a Sales Letter

Who is this Course For

• Beginners wanting to write persuasive, clear, and focused copy.
• Bloggers aiming to boost audience engagement and conversions.
• Freelancers looking to improve client results with better writing.
• Small business owners writing their own sales materials.
• Virtual assistants handling client communication and promotions.
• Content writers who want to sharpen their sales-focused skills.
• Digital marketers refining email or ad copy performance.
• Anyone writing to sell without sounding salesy or robotic.

Career Path

• Copywriter – £26,000 average salary in the UK
• Content Writer – £25,000 average salary in the UK
• Email Marketing Specialist – £30,000 average salary in the UK
• Digital Marketing Executive – £29,000 average salary in the UK
• SEO Content Specialist – £32,000 average salary in the UK
• Advertising Copywriter – £31,000 average salary in the UK