Copywriting & Creative Writing

What's included:

• Grab an enrolment letter as a gift!
• Eligibility to earn a CPD & QLS endorsed certificate.
• Fully Online Recorded Class
• 24/7 & Lifetime Access
• Online support
• No hidden fees

The Copywriting & Creative Writing course is designed to guide you through the finer points of persuasive writing, compelling storytelling, and effective communication. Whether you're interested in shaping advertising copy, producing web content, or writing creatively for digital or print platforms, this course delivers the knowledge to help you structure, style, and tailor your words for purpose. You’ll explore tone, audience connection, brand alignment, and narrative techniques—all grounded in the fundamentals of great copywriting.

In a world where attention spans are short and words carry weight, strong copywriting skills are in high demand. This course shows you how to choose the right words, maintain consistent voice, and write content that persuades, informs, or entertains—without losing the essence of clarity or creativity. From brand taglines to short stories, the training brings together both persuasive and expressive forms of writing, helping you develop a flexible writing approach that can suit different industries, clients, and objectives.

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Learning Outcomes

• Understand the principles of copywriting across digital and print formats.
• Learn how to write persuasive and engaging marketing content.
• Identify the differences between creative writing and sales copy.
• Develop a structured approach to writing with tone and clarity.
• Strengthen editing skills to refine and polish written material.

Who is this course for?

• Marketing staff responsible for creating promotional content.
• Small business owners handling their own website and copy.
• Freelancers aiming to build a career in writing.
• Creative minds looking to improve storytelling techniques.
• Professionals wanting better communication through writing.

Career Path & Average Salaries (UK)

• Copywriter – £33,000/year
• Content Writer – £30,500/year
• Marketing Executive – £29,000/year
• SEO Copywriter – £35,000/year
• Creative Writer (Freelance) – £27,000/year
• Editorial Assistant – £26,500/year