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Copywriting for Recruiters - London - April 2017
Tue 11 April 2017, 09:30 – 16:30 BST
How to write compelling job ads - A practical course for ambitious recruiters
Just because other recruiters typically write ads a certain way doesn’t mean that’s the way it should be done.
How do you make your job ads stand out from the rest, so they captivate the target candidate, at-a-glance?
When you can craft better job ads you’ll be able to fill some roles faster, have happier clients and improve your agency's brand perception. If your website says you're great recruiters, but your job ads read the same as all your competitors, what is this doing to your credibility?
Learn the fundamentals of writing compelling job ads from recruiter, Mitch Sullivan and copywriter, Jackie Barrie.
Together, we’ll unpick real ads you’ve written and put them back together in a more effective way. You’ll leave with a formula for writing compelling job ads that you can implement immediately and use forever.
Who should attend?
You – if you write online job ads, whether you’re an in-house or agency recruiter.
What others have said..
“Interesting content, delivered well in an informal manner.” - Ben Gabbitas
“Really good and useful. When I was struggling, Mitch came and helped me one on one.” - Shelby Talmage
“The course is fantastic and your whole mindset changes by the end. Without a doubt, you can see the difference in your work from when you started to when you finish.” - Mohammed Saloom
“Great course. Good balance between theory and practical application. Follow-up plan sounds like it will give very clear benefits.” - Dominic Cooke
“Mitch and Jackie will undoubtedly make you a better advert writer. Money well spent.” - Richard Parsons
“I found this course extremely helpful in approaching adverts in a new way. Would recommend.” - Charlotte Adams
“If you think you know how to appeal to candidates properly, you are probably wrong. Simple changes that we hope can make a big difference.” - Greg Evans
“You’re never going to be able to stop unsuitable applicants applying to your job adverts, but Mitch and Jackie will help you get more applications from the right sort. And you only need one right one to fill a job.” - Francesca Andrews
“Desperately need help to be different in a crowded marketplace of adverts. Will look forward to writing new ads with the new tools. Ongoing support is great. Really enjoyed – more importantly, lots of takeaways.” - James Chessum
“Really loved this course. I feel more confident in writing engaging job ads and I can definitely see our talent attraction goals improving.” - Alex O’Connor
“Helpful, engaging and full of ideas.” - Peter Ockwell
“Really useful day. I loved the honest feedback and critique. Definitely taking away lots of great techniques to write more engaging adverts.” - Leti Taylor
“Do it. Learn. Implement. Get better at attracting more candidates. fill more jobs.” - Johnny Walker
“The course was a real eye-opener. I’ve obviously picked up some bad habits in my time, but you’ve given us some really good tips for the future.” - Giles Symonds
“The course packs so much in, in a highly effective way. Would recommend highly. Great day.” - Jonathan Greenhalgh
“Thanks to Mitch and Jackie for a very insightful course. Taking nuggets of recruitment industry experience from Mitch and creative copywriting elements from Jackie will definitely help us write better ads.” - Steph Hill
“If you are passionate (!) about recruitment, then you should go on this course.” - Daniel Grinsted
“This course is essential if you work in candidate-driven sectors. Without great adverts, you can’t attract great candidates. This course will give you the tools and strategies to write compelling job adverts.” - Damien Deighan
"This course is great for everyone – experienced recruiters or newbies. Having years of experience of posting ‘adverts’, I now realise I can do it so much better by following what I have learnt on this course.” - Simone Yeldon
“An extremely in-depth and entertaining look at what makes a great recruitment ad. No matter how good you think your ads are, Mitch and Jackie will tear them to shreds and make you rethink everything.” - Charlie Knight
“The course gives you great tactics and a structure to help you write more interesting, compelling ads.” - Mark Burton
“A fun, engaging course which has taught me more than I thought. Would recommend for any recruiter wanting to write better ads.” - Tim Wood
The venue is lovely, all refreshments and lunch are included, as is free support from Mitch for 1 month after the course and a pdf review of the course.