As reported recently by the BBC, many businesses that turned to artificial intelligence (AI) to write copy for convenience are now hiring human copywriters to fix the mess AI left behind.
Why? Because AI doesn’t always get it right. It can misread tone and context, and mangle meaning. While AI can offer a useful draft, you do risk undermining your brand and producing bland ‘cyberjunk’ which no one is reading.
Join us to uncover the techniques of compelling copywriting: storytelling, persuasion, empathy and voice. Things machines mimic, but don’t truly master.
In this copywriting masterclass with Will Slater, you’ll explore why writing is an important skill, whatever your discipline, and why outsourcing it wholesale to AI is a terrible idea. He’ll also show you ways (with real examples) AI can support your writing workflow.
In this interaction session, you’ll learn:
- How to write better, whether you're writing sales pages or emails to your mum.
- How to use AI in your writing workflow.
- Core principles to make people want to read your words.
- Habits to help you write better.
- Common tips and myths busted.
This event isn’t about rejecting AI. It’s about understanding the importance of authentic voices and knowing how and when to use AI wisely in your content creation.
