Learn clear, clever copywriting for online audiences with this expert-led course.
Overview:
This Copywriting Online Course shows you how to write words that don’t wander. It focuses on clarity, tone, persuasion, and audience—because your readers are busy, and frankly, their attention spans are not what they used to be.
From punchy product descriptions to confident web pages, this course delivers the structure and style behind successful digital copywriting. It’s ideal for anyone tired of vague advice and ready to write words that actually do something useful.
Learning Outcomes:
Understand the basics of persuasive and engaging copywriting. Learn about tone, voice, and audience adaptation. Explore structure for product, email, and website copy. Gain editing techniques to improve written clarity. Recognise common writing pitfalls and how to avoid them. Develop confidence writing for online and digital formats.
Who is this Course For:
New writers exploring content and copywriting. Marketers refining messaging across platforms. Entrepreneurs writing their own brand content. Bloggers developing writing style and clarity. Admin teams improving internal and customer communication. Freelancers offering content services to clients. Social media managers writing captions and bios. Anyone tasked with writing anything people might read.
Career Path:
Copywriter – Average salary: £31,000 Content Writer – Average salary: £29,000 SEO Content Executive – Average salary: £32,000 Marketing Copywriter – Average salary: £30,500 Content Marketing Assistant – Average salary: £28,000 Brand Content Editor – Average salary: £34,000
