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Corporate Fundraising Strategy

Small Charities Coalition

Thursday, 14 September 2017 from 10:30 to 16:00 (BST)

Corporate Fundraising Strategy

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Ticket Type Sales End Price Fee Quantity
Standard Ticket 13 Sep 2017 £30.00 £0.00

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Event Details

Corporate Fundraising Strategy & How To Approach Businesses 

Corporate partnerships are increasingly a major aspiration for charities, and for good reason. In an era of austerity and public spending cuts, they can be a key to lucrative funding sources. Partnering with business can also be a way of tapping into expertise, volunteers, networking and marketing opportunities. But where do you start?

Based on decades of experience, this workshop will guide you through the nuts and bolts of how corporate partnerships work. We'll help you understand the corporate fundraising potential of your small charity and what you need to do to build rewarding corporate partnerships. 

This session will cover:

  • What is corporate fundraising; why and how companies support the voluntary sector.
  • How to develop a corporate fundraising strategy.
  • Defining your offering and standing out in an increasingly competitive marketplace.
  • Making approaches, refining and delivering your pitch and closing the deal.
  • Building and staying on top of your pipeline.
  • The workshop includes several group and practical exercises to apply what you've learnt and get your creative juices flowing.

Trainer Bio: Saul Annett
Saul helps charities grow, through hands-on fundraising support, consultancy and coaching. As an accredited coach Saul has worked one-to-one with business leaders, teams and fundraisers, across both the digital and charity sectors, helping to develop their talents and bring fulfilment and performance into their roles. 

Saul has worked with national and international causes including Scope, Special Olympics and the Doughty Centre for Corporate Responsibility (part of Cranfield), as well as many smaller charities including CAPT, Sound Seekers, Haringey Shed and Hackney Play Association.

As Director at Saul4Charity, Saul now works alongside an excellent team of colleagues and consultants to deliver strategic fundraising advice, practical support, training, and one-to-one and team coaching that helps charity teams and individuals grow and thrive

Trainer Bio: Bonnie Clayton
Bonnie is a senior fundraising professional, with a drive for creating and implementing full-service fundraising strategies, campaigns and events to achieve social change for good causes. Also a specialist in corporate fundraising, Bonnie has a results-driven approach based on advising on and building multi-faceted and mutually beneficial partnerships.

With a background in commercial marketing, Bonnie has over 23 years’ experience in the corporate, voluntary and public sectors. She has worked directly as a professional fundraiser, mentor and trainer with a wide range of causes spanning overseas development, volunteering, the environment, and many more. 

In her first ten years in the voluntary sector, Bonnie lead Scope’s team of 14 corporate fundraisers, as well as headed up Corporate Relations for a £13m public sector capital appeal. Bonnie was also Head of Fundraising at Barts and the London NHS Trust. During her subsequent 11 years of consultancy, her clients have included local, regional, national and international causes, from small local groups to complex multinational organisations. Bonnie is also a Board Director for the Association of Fundraising Consultants.

Refreshments and Lunch are kindly being provided by Frazer Jones.


We ask that all attendees arrive 15 minutes before the workshop starts to allow for registration and ensure a timely start and the smooth running of the workshop. 


You must be a member of Small Charities Coalition in order to attend this workshop. If you aren't already you can register for free here.


We aim for all our venues to have step free access, but if you have any questions about accessibility please email 

If the places have all been filled please do add your details to the waitlist and we will let you know as soon as a place becomes available.

Cancellations and Refunds:
If you cancel your place at least 2 full working days before the event takes place then you are entitled to a full refund by request. Refunds for cancellations after this point are given at the discretion of Small Charities Coalition.

If you cannot make a workshop please advise us as soon as possible. Workshops normally have a waitlist and if you notify us early enough then there's a good chance another charity can attend in your place.

Do you have questions about Corporate Fundraising Strategy? Contact Small Charities Coalition

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When & Where

Frazer Jones
95 Queen Victoria Street
EC4V 4HN London
United Kingdom

Thursday, 14 September 2017 from 10:30 to 16:00 (BST)

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Small Charities Coalition

Small Charities Coalition is a national membership organisation that helps trustees, staff and volunteers of small charities access the skills, tools and information they need to get going and do what they do best.

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