This course will be delivered virtually via Zoom in two separate 2.5 hour sessions.

The first of these will take place on Thursday 3 February 2022 from 10am-12.30pm; the second will take place on Thursday 10 February 2022 from 10am-12.30pm. Both of these are necessary to complete the full training.

If you have any questions about how this course will run virtually, please get in touch with us at artsfundaising@cause4.co.uk

This course provides an introduction to developing a successful sponsorship programme, or business membership scheme. The learning is relevant for individuals and organisations from the arts, culture and heritage sectors, wanting to raise funds from all scales of business from local companies to national brands.

Following the crisis, it is more important than ever for arts organisations to diversify their income streams and learn more about how different methods of fundraising can help you to come back stronger and improve your organisation’s resilience for good.

Who is it for?

Corporate Fundraising is for people who are early in their fundraising career, or those from other careers who want to understand more about how to raise money from corporates. The course is excellent as an induction for tool for new fundraisers and Brand or Account Managers.

You will learn:

• Develop a road map to implement a corporate fundraising programme

• Take away a “tool-kit” to help develop proposals and approach new prospects

• The language skills required to attract and sell to businesses

• A better understanding of sponsorship policy and good practice

• Further resources to generate ideas

• The latest trends in fundraising via our specialist national data