~ COUNTRY LIVING BUSINESS COURSES ~ MARKET YOUR BUSINESS FOR LESS THAN £5!
The Good Housekeeping Institute, London
This entertaining one-day course will inspire you with tips and ideas on how to get your business noticed without breaking the bank. Our marketing experts will explain how you can expand your customer base using straight-forward, low-cost ideas and help you devise your own marketing strategy. You will hear advice on how to get superb product images that really sell your product, how to get the most out of selling at events and how to attract the attention of writers and bloggers. You will go home having written your own bespoke marketing strategy and brand positioning statement and have an action plan to get started.
The day features a programme of informative talks, workshops and Q&A sessions. Numbers are limited to 50 and there will be plenty of opportunity to chat to our experts and network with fellow guests throughout the day. The course takes place in the prestigious Good Housekeeping Institute HQ in Soho, Central London.
What we will cover:
Why Marketing is The Key to Boosting Sales
How to Devise an Effective Marketing Strategy ~ Paula Hutchings, marketing strategist, takes you through the key points and considerations to set an effective, cost efficient plan that targets the right audience and will expand your customer base.
Write Your Own Bespoke Marketing Plan ~ define your USP and write your Brand Positioning Statement & Strategy.
Get Spotted! How to Grab Crucial Media Attention ~ our panel of magazine writers, web editors and bloggers share tips on how to get spotted.
Perfect Your Pitch ~ we guide you through writing a powerful media pitch, followed by the chance to chat to the panel about your company.
Get the Best Images to Sell your Product ~ expert advice on how to get superb product shots, whether to use a photographer or take your own and how to use images to your best advantage.
Hit the Road – Events & Exhibiting ~ experts from the CL Shows Team explain how to get maximum benefit from selling at events both large and small.
Great Ideas and Quick Wins! ~ easy and cost-effective marketing ideas. Then write an Action List to market your company for (almost!) nothing.
Stay Ahead of the Competition ~ Susy Smith, CL Editor-in-Chief shares her experience of how to compete and win in a crowded market.
What is included:
The ticket price includes morning coffee, buffet lunch, and afternoon tea. All guests receive comprehensive course information to take home, a Country Living goody bag and entry into a prize draw competition.
Course Tutors & Guests:
Paula Hutchings is an international marketing expert whose company, Marketing Vision, advises small businesses. She is a regular CL contributor.
Emma-Louise Pritchard is CL’s Web Editor and has been responsible for driving the brands’s social media strategy and growing our Twitter and Facebook followers.
Susy Smith, has been Editor-in-chief of CL for over 20 years, diversifying the brand and maintaining its position as the UK’s number one homes title.
You will also meet members of the CL editorial team and Shows team.
Please note, if applicable, you may wish to bring samples or information about your product with you on the day.
BOOK NOW TO SECURE YOUR PLACE
When: 1 February 2017
Where: The Good Housekeeping Institute, 25 St Anne’s Court, London, W1F 0BJ
Price: £150 (includes VAT, booking fee, lunch, goody bag and course information pack)*
Numbers: 50 places
* additional charge will apply for credit card bookings
For further information & queries contact us at firstname.lastname@example.org