£85 – £100

Coverage Class: How to write a press release

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68 Middle Street

Middle Street

Brighton

BN1 1AL

United Kingdom

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No Refunds

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Event description

Description

Creating a press release is a key part of any media strategy, but all too often they fail to make an impact.

Business journalist Jon Card, who writes regularly for The Guardian, The Times and Daily Telegraph, reveals the key things to get right when creating a press release.

He'll explain why some press releases are more successful than others, why some are destined for the recycling bin and others go viral.

Jon will also give insight into how newsrooms work and provide a better understanding of how journalists think and how businesses can better interact with them.

What you will get out of it

This is an instructive workshop with many opportunities for attendees to ask questions and test their ideas in a teaching environment.

Attendees will leave the event confident that they can write and produce effective press releases and run better campaigns. They will also have learned how and why previous campaigns were less successful than they might have been.

In particular, they will know what was good and bad with press releases they have sent out previously.

Key lessons

- How to structure a press release for maximum impact
- How to write a strong headline
- How to write a subject line that encourages journalists to open your email
- What your press release and email should include

What previous Coverage Class attendees have said:

"Amazing event. Jon really knows his stuff! Easy to understand lesson on how to get press, straight from the inside of the media. I feel really ready to make Zola Amour famous now."
Emily Evans, owner of online fashion retailer Zola Amour

“A great insight into the world of journalism in general, but also a highly thought-provoking session in terms of identifying and building a compelling brand story for my business.”
David Green, founder of photography business Shoot Me Now

"I wish I could have mastered these lessons early in life, instead of now in my 40s. Who knows what successes I might have had. This stuff should be taught more widely, like in schools."
Daisy Cresswell, co-founder of digital agency Liberty 842.

What to bring
Attendees are encouraged to bring laptops or tablets and, if possible, examples of their own press releases.

Food and refreshments will be available throughout the event.

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Date and Time

Location

68 Middle Street

Middle Street

Brighton

BN1 1AL

United Kingdom

View Map

Refund Policy

No Refunds

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