Cradle to Cradle: Innovation for the Next Industrial Revolution
Tuesday, 11 October 2011 from 18:30 to 20:30 (BST)
Imagine an old pair of shoes that grows into flowers, a carpet that cleans the air and clothing that becomes food for plants. These are the kinds of products that have been inspired by Cradle to Cradle.
Instead of reducing the damage we do the environment, the concept says we should design everything to have a net positive impact on health, biodiversity, resource use and happiness.
Developed by American architect William McDonough and chemist Michael Braungart, Cradle to Cradle envisions an economy based on closed-loop cycles of materials.
This event will showcase some of the growing number of companies who are successfully using Cradle to Cradle to drive innovation, profitability and environmental sustainability.
Film maker Andy Hix has interviewed business people all over Holland about how they have made Cradle to Cradle the heart of their business. He will showcase a range of examples including architecture, baby clothing, a waste company and innovative procurement.
Rudi Daelmans, Sustainability Director at Desso, the first carpet company to adopt the Cradle to Cradle design, will speak about how the concept has transformed the business and made it more profitable. The company has committed to make all of its products 100% Cradle to Cradle by 2020.
Jamie Burdett, Co-Founder of Worn Again, which upcycles textiles waste into new products, will set out what is needed if the UK is to take this concept forward. Worn Again's clients include Eurostar, Mcdonalds and Royal Mail. Their ambition is to create a textile closed-loop in the UK.
When & Where
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