Struggling in the UK's crowded agency scene? This workshop will help you to stand out. Discover your agency's unique selling proposition (USP) – the secret weapon for attracting clients.
Today's saturated market demands a strong USP. Clients bombarded with choices need a reason to choose you. A clear USP cuts through the noise, grabbing attention and communicating your unique value.
We'll explore the challenges and opportunities facing UK agencies, explaining why a powerful USP is essential. Learn how it attracts ideal clients, boosts brand awareness, and drives growth.
In this workshop, Roland will introduce the "Agency Proposition Canvas™", used to define your value proposition. He'll help you to identify your agency's strengths, target audience, and specific benefits. Craft a compelling narrative around your USP & learn to effectively communicate your agency's unique selling points, positioning you for success.
If you're anagency leader or marketer seeking to differentiate and reignite growth, this workshop is for you.
- Why a USP is a must-have nowadays
- How to define your agency's USP
- Ways to tell and sell your USP
Agenda:
The workshop will last 2 hours with one break:
- The current agency landscape
- Why a USP is so important
- The Agency Proposition Canvas™
- Break
- Canvas critique
- Writing the narrative around your USP
- Q&A
🗣 Workshop host:
Roland has worked with hundreds of agencies worldwide to help them refine their positioning, refresh their proposition, and re-energise their agency in the market.
From big name networks to boutique independents, Treacle has built a reputation for standout strategy and messaging that helps agencies scale.
BD Matters paying members go free! Please note, we do check ticket types so please only select this ticket option if you are indeed a paying member.
Non-members, please purchase a ticket. If you're interested in being a member, view our creds deck here.
