In a world that is characterised by continuous disruption, we are realising that the human-side of the organisation becomes more, rather than less, important. Strategies, processes and technologies may shift rapidly, but it is culture that ultimately determines whether firms adapt, thrive or fail.
Organisations that do not prioritise attention to culture are doomed to fail or put differently: “culture eats strategy for breakfast, operational excellence for lunch and everything else for dinner” (Mark Fields, ex-CEO Ford).
During this webinar by Rotterdam School of Management, Erasmus University (RSM) with Dr Jochem Kroeze, you will:
- Explore the nature and complexity of culture in large organisations
- Learn from notable cultural failures and successes
- Discover how HR professionals can shape resilient workplaces
You will do this all with one concrete and actionable question in mind: how can you craft a culture of resilience to navigate uncertain times?
When: Thursday, 2 October 2025
Time: 15:00 - 16:00
Where: Online
Speaker
Dr Jochem Kroezen is an associate professor in organisation theory. He has extensive teaching experience across a wide variety of university programmes on subjects such as social systems change, culture, trust, strategic transformation, international business and research methods. Jochem earned his PhD from RSM in 2014, and was an assistant professor in international business at the Cambridge Judge Business School at the University of Cambridge in the UK. He specialises in the sociological side of organisation and management theory. His current research focuses on ‘craft’ as an alternative approach to organising work. Jochem is also the academic director of RSM’s Full-time MBA and he teaches a wealth of executive programmes, including the executive course Beyond HR.
