Crafting an Irresistible Product Journey

Learn how to design seamless, customer-friendly product journeys that grow engagement and sales. Master essential product management skills online.

Overview:

Crafting an Irresistible Product Journey is for individuals seeking to understand the art and logic behind creating smooth, appealing product experiences. This course teaches participants how to map customer interactions and optimise them for better user retention and conversion, focusing on digital products and services.

By blending solid product strategy insights with marketing psychology, you will explore each stage of the product journey. From initial touchpoints to long-term loyalty, the course helps you learn frameworks and tools that professionals use to guide customers smoothly through products. It’s ideal for those looking to sharpen strategic thinking while boosting business growth in a structured, accessible way.

Learning Outcomes:

• Understand product journey stages and their key characteristics effectively.
• Learn customer behaviour mapping techniques for product engagement improvements.
• Develop structured product management frameworks for consistent customer experience.
• Apply proven strategies to boost retention and conversion rates confidently.
• Gain insights into customer touchpoint optimisation across multiple channels smoothly.
• Build knowledge of product journey analytics and reporting fundamentals.

Who is this Course For

• Marketing professionals looking to refine their product journey strategy knowledge.
• Business owners wanting to improve customer interaction pathways effectively.
• Product managers aiming to structure user engagement across product stages.
• Entrepreneurs interested in optimising digital service journeys for growth.
• UX designers seeking to align design work with product journey goals.
• Customer support teams aiming to understand the product lifecycle better.
• E-commerce specialists focused on boosting online sales through user pathways.
• Anyone curious about structured product journey techniques and their benefits.

Career Path

• Product Manager – Average Salary: £55,000 per year
• Customer Journey Analyst – Average Salary: £42,000 per year
• UX Designer – Average Salary: £48,000 per year
• Digital Marketing Manager – Average Salary: £52,000 per year
• Growth Strategist – Average Salary: £58,000 per year
• E-commerce Consultant – Average Salary: £45,000 per year