A website is an essential tool for every business—but it should be more than a digital brochure. Your site can be a powerful lead-generation machine, a sales platform, and a catalyst for growth.
In this interactive workshop, web design expert Sybil Mayard will guide you through best practices, user experience (UX) principles, and proven methods for selling products online. Whether you’re building from scratch or looking to improve an existing site, you’ll walk away with actionable strategies to make your website work harder for your business.
Why attend:Small business owners will learn how to create a professional, effective website that resonates with their target audience, builds trust, and drives conversions.
What you’ll learn:
- How to choose the best website builder for your needs
- Designing a site that both looks great and functions seamlessly
- Optimising your site for conversions
- Basic SEO (search engine optimisation) techniques
- Integrating your website into a broader marketing strategy
- Proven methods for driving traffic to your site
- Website security essentials
