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Cranfield Trust Free Masterclass: Building your charity's Communications St...

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DLA Piper UK LLP

1 Saint Paul's Place

Sheffield

S1 2JX

United Kingdom

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Building your charity's Communications Strategy.

Free Cranfield Trust masterclass for voluntary sector organisations.

Knowing what it is you want to say and to who underpin all good comms activities, whether you are using social media, your website, traditional marketing tools or public relations.

But when was the last time you sat down and thought this through?

This workshop will help you identify your target audiences and key messages, and leave you with the foundations of a communications strategy that you can take back to the office and build upon with your colleagues.

It will cover:

  • Identifying and profiling target audiences

  • Developing key messages

  • Translating key messages into engaging and effective comms

This free workshop is exclusively for voluntary sector organisations and will be delivered by Becky Slack, managing director of Slack Communications. Becky has worked for almost 20 years within media, including television and radio production, print and online B2B and B2C journalism, fundraising, communications, and events.

Just over a decade has been spent in and around the charity sector. She has been deputy editor of Charity Times magazine, editor of Professional Fundraising and publishing editor of Charity Insight, and has been a senior fundraiser for the British Red Cross, where she worked across corporate and major donors.

Slack Communications, provide PR and communications advice, support and skills to a range of clients, many of which are charitable organisations. Projects range from writing and implementing on-going national and international PR strategies, to conducting communications audits, to delivering special one-off profile- raising activities, such as rebrands, report launches or events.

In addition, Becky still works as a journalist writing for the Guardian, New Statesman, Independent and Evening Standard, and is in the process of launching a new magazine called Lead: Leadership for Equality and Diversity.

www.slackcommunications.co.uk

We would like to thank Becky Slack and DLA Piper UK LLP for their in kind contribution and for supporting our charitable work, helping to build a stronger voluntary sector.

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DLA Piper UK LLP

1 Saint Paul's Place

Sheffield

S1 2JX

United Kingdom

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