With the majority of the world in lockdown, more and more people are turning to the internet for entertainment and business. How can you leverage digital marketing more effectively to increase brand awareness, drive traffic and reach new audiences?

In this two-day digital masterclass with award-winning campaign strategist Laurie Wang, you will learn how to realign your business and marketing objectives to adapt to external changes beyond our control. You will also find out how to boost your business with an eye-catching and effective digital marketing campaign, and how to rise above the swelling bubble of activity to come out on top.

Laurie will give you a solid introduction to the various digital marketing channels, demystify the common digital jargons, and offer practical tips on how you can get started with your own future-proof strategy.

This is a straight-forward, jargon-busting and easy-to-follow session with one of the leading strategists in the field, suitable for small and medium enterprise business owners, aspiring start-up founders, corporate marketing professionals, PR professionals and graduates. If you’re looking for a sign to make 2021 the year of successful digital marketing strategy - no matter the circumstances - this is it.

Course content

• Traditional marketing channels
• Digital marketing channels
• Social media
• Search engine optimisation (SEO)
• Paid search
• Email marketing
• Content marketing
• Website
• Getting to know your business
• Defining and realigning your objectives

Tutor profile

Laurie Wang is an award-winning digital marketer who gets businesses seen by audiences that are hungry for their products or services. Her knowledge and understanding of the digital landscape have benefited from an eclectic mix of clients from young startups to FTSE 100 giants. She has been featured in the Metro, the Guardian, FT and Fast Company, and has trained industry executives on the power of digital marketing. In 2017 she was named by the British Interactive Media Association as a top rising star in the digital industry.

You will be sent a link to the webinar 2hrs before the start time of 10am (GMT). Please email masterclasses@theguardian.com if you have not received the access link within one hour of the scheduled start time.

This masterclass is available globally. If you are joining us from outside the United Kingdom, please use this time zone converter to check your local live streaming time.

10am GMT | 11am CET | 2am PST | 5am EST

All Guardian Masterclasses are fully accessible but please contact us at masterclasses@theguardian.com if you have any queries or concerns.

Full course and returns information on the Masterclasses website