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Create ENGAGING email marketing!
Wed 27 September 2017, 09:30 – 12:30 BST
We have two complimentary sessions running, the first is the theory behind email marketing and the second is a really practical "How to use Mail Chimp session". You can book on either both parts or just one, please find below an outline of what we plan to cover:
Session 1: Learn how to create amazing email marketing (9.30am - 12.30):
Are you keen to understand how email marketing can help drive your business forward? How does it fit within your marketing mix? What is the best subject line to drive engagement? Would you like some support in getting started? If the answer is yes then this workshop is for you. In our three hour workshop we will cover the following with lots of opportunity to discuss and debate personal challenges and experience:
What we will cover:
Understand your business:
- Define your business objectives.
- Understand your target audience.
- Understand how email marketing fits into your marketing mix.
Understand Email Marketing best practice:
- What is the optimum format/ layout for an email.
- What is the best subject lines?
- Email marketing best practice.
Practical Application: The first session is the theory behind email marketing, we will then spend some time evaluating individual newsletters which have been previously submitted, some pre work will be required for this, more details to follow.
PLEASE NOTE THAT LUNCH IS AVAILABLE BUT NOT INCLUDED WITHIN THE PRICES IF YOU BOOK BOTH SESSIONS. IT CAN BE ARRANGED DIRECTLY WITH THE VENUE.
Session 2: Learn how to use Mail Chimp (1.30 - 4.30pm):
Do you want to create better, more effective email communications to promote your business ? If yes then this 3 hour practical session is for you. You will need to bring your own laptop or device to be able to log into Mail Chimp and you will need your own Mail Chimp account ready to go for the day. Don't forget your own power cable!
What we will cover:
- How to create and build your newsletter template.
- How to set up and build your data lists.
- How to create and deploy an email campaign.
- Tracking and results
Close and questions.
Who is this workshop for: This workshop is for a small business owner who knows they need to deliver email marketing to help drive their business forward.
If you have any questions regarding the above workshops please do get in touch.