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Create, Innovate & Grow: Insights from the brewing industry as it shifts fr...
Wed 17 May 2017, 17:30 – 19:30 BST
As part of Enterprise Week 2017 we have partnered with Barclays Digital Eagle Lab and the Library to celebrate the mix of creative, innovation and growth in business.
Brewing beer is the second oldest profession in the world, with unbroken traditions dating back to the earliest historical records. However, this most conventional industry is being shaken up by a changing approach to everything from production to funding as new players enter the market with a different attitude to the product, the customer and the market.
At this Enterprise Week event, Pat Dean from Liberation Group will discuss his experience of working in an established industry that is getting shaped by change and innovation. Talking about everything from recipes to technology and marketing, Pat will explain how Liberation Brewery maintains and grows its position in the international brewing landscape.
You will also get a chance to taste some of Liberation Group’s beers and to look around the Eagle Lab facilities.
17.30 – 18.00 Arrival
18.00 – 18.45 Conversation with Pat Dean on the changing face of the brewing industry
18.45 – 19.30 Beer, networking and a look at the Eagle Lab