Keywords sit within each aspect of a marketing strategy. It’s crucial to have yours nailed down but there are so many aspects to think about it’s hard to know where to start.

In this one-hour course we go through the simple steps to creating your own keyword list that will be suitable for all of your marketing activity and landing pages.

We look at top industry tools you can use, competitor research tools, and learn what actions to take and when and where to put them across your marketing mix.

YOU WILL LEARN:

• The simple steps by step process to creating your own keyword list that you can revisit time and again.
• How to use keywords strategically to boost your online presence
• What tools are available, how to use them and which ones are worth investing in.
• How to measure your competitor's keywords, whether to use them or use them to your advantage.

YOU WILL GET:

• You will have the beginnings of a keyword list for any marketing activity.
• A range of keyword tools to use.
• B2B and B2C case studies and examples
• Up-to-the-minute tools and trends
• Recording of the lessons to watch-again
• PDF of the course material
• Support and guidance throughout the live course
• A certificate of completion showcasing your achievement

DURATION: 1 hour

TIMES: See dates for times available.

• 10-11AM
• 12-1PM
• 5-6PM

All times are based on GMT/BST. Find your timezone that works for you.

WHO IS THIS FOR?

This course is ideal for small business beginners to intermediate digital professionals and marketers, who want to revise and refresh their approach to their current keyword strategy.

It is also a great accompaniment to the social media and content marketing Think King courses for CEO’s and business owners who are looking for an objective approach to reviving and connecting their integrated campaigns.

LEVEL/PREREQUISITE

This course is ideal for beginners starting but will also help advanced keyword users

WHAT PAST ATTENDEES SAY:

"It was great training, very professional, pleasant to follow and exhaustive. It was well-structured and didactic. Now we just have to get started! Thank you. "

Marketing Manager, Arjowiggins

"Kathryn’s teaching style is exemplary, she delivers the content enthusiastically, all of which is highly relevant and immediately applicable to all sectors. Having attended many courses and conferences on digital marketing over the years Kathryn’s stands head and shoulders above the rest."

Marketing Manager, Kings Place

Think King training - How it works

All courses are live, bite-size condensed learning, delivered by experienced marketers securely online. Students can ask questions and get real-world practical tips and relevant case studies.

After each session, you will receive the material and access to the recording of that training session for you to download. Plus any accompanying templates, checklists or guides that support this training, and practical takeaways to put your learning into practice immediately.

Learn more about Think King training