Create Your Own Phone Charm at Selfridges with Drunk Elephant

To celebrate the launch of our new Amino Rain™ Glasswater Serum, we’re hosting a week-long charm bar pop-up at the Drunk Elephant counter in Selfridges!

With every purchase, you’ll get access to our charm bar experience: come by the counter, pick your favourite beads and exclusive Drunk Elephant charms, and design a phone charm that’s uniquely yours.

Whether you’re into bold colours or subtle sparkle, this is your moment to play, personalise, and leave with something you made yourself!

📍 Selfridges Beauty Hall - Drunk Elephant Counter

📅 Saturday 18th October 2025 - Sunday 26th October 2025

Spots are limited, sign up now to secure your charm bar experience!