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Create Your Social Media Strategy
Thu 8 December 2016, 09:00 – 13:00 GMT
In this extremely popular interactive workshop you will cover:
What is social media marketing and how does it fit into your current marketing?
· What are your aims for social media marketing?
· Identify your social media audience groups
· How does social media marketing fit with your website?
· Choose which social media channels are right for your business now and in the future.You may want to use:
o QR Codes
o E-books / Downloadable PDFs / Infographics
o Pinterest and other social bookmarking
· What are you going to say on social media?
o Interesting original content
o Finding content to share from others
o Creating a content plan and scheduling content
· How to use your resources most effectively
o Pros and cons of outsourcing your social media
· How to measure your use of social media against your aims