Create Your Social Media Strategy

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United Kingdom

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In this extremely popular interactive workshop you will cover:

What is social media marketing and how does it fit into your current marketing?

·         What are your aims for social media marketing?

·         Identify your social media audience groups

·         How does social media marketing fit with your website?

·         Choose which social media channels are right for your business now and in the future.You may  want to use:

o   Twitter

o   LinkedIn

o   Facebook

o   Google+

o   Blogging

o   Instagram

o   Newsletters

o   QR Codes

o   Video

o   Podcasting

o   Forums

o   E-books / Downloadable PDFs / Infographics

o   Pinterest and other social bookmarking

·         What are you going to say on social media?

o   Interesting original content

o   Finding content to share from others

o   Creating a content plan and scheduling content

·         How to use your resources most effectively

o   Staff

o   Money

o   Pros and cons of outsourcing your social media

·         How to measure your use of social media against your aims

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