Create Your Social Media Strategy

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United Kingdom

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In this extremely popular interactive workshop you will cover:

What is social media marketing and how does it fit into your current marketing?

· What are your aims for social media marketing?

· Identify your social media audience groups

· How does social media marketing fit with your website?

· Choose which social media channels are right for your business now and in the future.You may want to use:

o Twitter

o LinkedIn

o Facebook

o Google+

o Blogging

o Instagram

o Newsletters

o QR Codes

o Video

o Podcasting

o Forums

o E-books / Downloadable PDFs / Infographics

o Pinterest and other social bookmarking

· What are you going to say on social media?

o Interesting original content

o Finding content to share from others

o Creating a content plan and scheduling content

· How to use your resources most effectively

o Staff

o Money

o Pros and cons of outsourcing your social media

· How to measure your use of social media against your aims

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United Kingdom

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