Creating a Buzz - the Ins and Outs of Marketing & PR for Creative Projects

How do you build awareness around a creative project, be it a book, film or some other creative endeavour? How do you know who to reach out to? What channels should you use?

In this session, seasoned publicists offer advice on everything from developing a communications strategy, to identifying the most appropriate channels to engage with your target audiences and adapting your communication to suit these.

Panellists

• Ben Cameron, Founder, Cameron Publicity and Marketing
• Gem Pinkney, Publicity Manager, UKTV

Panellist Biographies

Ben Cameron, Founder, Cameron Publicity and Marketing

Cameron Publicity and Marketing founder Ben Cameron has over 20 years of experience in book promotion, publishing and sales with both traditional publishers and self-published authors. In 2006 he created Cameron Publicity & Marketing to offer the same marketing services that large publishers benefit from to all authors.

Ben and his team have worked on hundreds of campaigns for everyone from big publishers to independent authors and on pretty much every subject imaginable. The team are book publicists with creativity and experience.

Ben is also a well-regarded speaker and writer on book marketing and contributes articles frequently for The Writers’ and Artists’ Yearbook, Writing Magazine, The Huffington Post, The Self-publishing Magazine and other media. He also runs masterclasses on book promotion for The Guardian newspaper.

Ben is a member of the Chartered Institute of Public Relations, The Independent Publisher Guild, The Alliance of Independent Authors and the Publishers’ Publicity Circle.

Find out more: www.cameronpm.co.uk/.

Gem Pinkney, Publicity Manager, UKTV

Gem is the Publicity Manager across Dave, Gold, Alibi and W at award-winning broadcaster, UKTV. Having started at Emmerdale, Gem then moved to Hollyoaks before overseeing the publicity on some of the biggest UKTV shows, including original commissions like Taskmaster and Flack, alongside a host of US acquisitions.

Gem puts the ‘PR’ into ‘PRofessional’ and her organisation and talent management skills are appreciated by her colleagues just as much as her infectious laugh. A television junkie, she’ll tell you her favourite ever programme is The West Wing, but really it’s Grey’s Anatomy.

More about UKTV: www.uktv.co.uk.