Creating a Positive New Business Prospecting Culture
Event Information
About this Event
Do you have a Positive Prospecting Culture that continuously delivers new business through a robust process, driving a consistent pipeline or is your new business prospecting a little more haphazard, leading to the typical boom/bust of panic prospecting?
In the B2B world, where we focus on maininting and growing our existing customers, delivering exceptional customer service in order to retain and develop our customers' spend, it is easy to neglect the daily, weekly and monthly activity that is needed to build new business opportunities.
This lack of focus creates an issue. What happens when existing customers spend less or drop off entirely? We hit the Panic Prospecting button and it's all hands to the pump to make calls, visit prospects and (hopefully) bring in new customers.
Of course, by this time it is too late and any benefit those new customers bring to your business is likely to contribute to your future targets, not the ones you have now.
Having a CULTURE of Positive Prospecting behaviour changes this whole landscape, driving new sales through to the bottom line consistently. This creates a continuous upward curve in growth when coupled with effective account management.
In this short, 1 hour free webinar, designed for sales team leaders and senior sales management, new business acquisition training market leaders, Sure Train, will share with you the key elements for creating such an effective culture. You will discover how a robust, reliable and profitable pipeline of new business can be generated and maintained by even the busiest of sales people.
Sign up now, places are free but limited.
FInd out more about Sure Train and your webinar host Richard Palmer here:
