Creating a Strategic Marketing Plan

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Most business owners are great at what they do, be it accountancy, baking, building…but this will not be enough. If you don’t get your marketing right, you will waste time, money and effort trying to find your target market and let them know you’re ‘here’.

This webinar will explain why this is important, walk you through the steps required to arrive at an effective marketing plan, and how to measure the most effective marketing activities.

Using the ‘learn, discuss, apply’ model, this webinar will help business owners to:

- Identify their target market

- The psychographics of their market

- Identify their USP (what makes them special, or ‘why my target market should buy from me’)

- Getting their message across

- Reviewing performance

- Free ‘marketing on a page’ planner

All information used in this presentation you are registering for is produced for information purposes only and is for the sole use of the attendees at the presentation.

Whilst we feel this topic is beneficial to business owners, the views expressed are not intended to be and should not be viewed as individual advice or as a recommendation by RBS, NatWest or any third party. You should seek independent advice in respect of issues that are of concern to you.

To the maximum extent permitted by law we expressly disclaim all representations, warranties, or assurance of any kind, expressed or implied, that are made to the accuracy or completeness of the information contained in this presentation and do not accept any obligation to update or correct any information contained herein.

During the event photographs may be taken on behalf of the host with a view to posting on social media to promote services offered to customers. If you do not wish to be included in the photographs please notify us.

For the avoidance of doubt RBS/NatWest does not produce the materials for all presentations. This disclaimer applies equally to any materials or presentations produced by a third party.

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Organiser Luke Pamflett

Organiser of Creating a Strategic Marketing Plan

As a Local Enterprise Manager across Kent my role is to support the businesses in the community whether you bank with NatWest or not. I can help you connect with the right professionals and networks.

I work closely with the local business marketplace to support, develop and add value to SMEs by providing business advice, bringing together local businesses and facilitate events to encourage businesses, agencies and business professionals to work together and learn new skills by sharing their top tips and experiences on a wide variety of topics.

Growth means different things to different businesses - tell me what it means to you.

If you would like to get in contact please feel free on 07500760810 or you can email on Follow me on Twitter @Luke_Pamflett

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