Learn how to increase the online presence of your business by launching a blog, with social media and digital marketing expert Amy Hobson.
Blogging for business has become increasingly popular in recent years as consumers are more and more likely to engage with brands online. But how do you make sure your content stands out as engaging and relevant to your readers?
Amy Hobson, trainer at digital marketing agency SocialB, will teach you how to ensure your blog is easily found online and share her top tips on how to produce informative content for your audience.
In addition to live examples and case studies to show you best practices, Amy will also respond to any of your questions on digital marketing.
What are the benefits of blogging for your business?
How to create and stick to a blogging strategy
What should you blog about?
Practising good SEO
Producing informative content that will inspire your readers
Measuring your success
Amy Hobson is a partner and a trainer with SocialB, where she specialises in social media and digital marketing for businesses. During her career, Amy has worked extensively within the retail and franchising sector for both national and international brands. She is passionate about sharing her knowledge of digital marketing with small and large B2B and B2C businesses to help them engage with their customers, drive sales and increase brand awareness.
Save This Event
When & Where
Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.
Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.
Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.
The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.