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Creating brand value

Lynden Consulting Ltd

Wednesday, 21 March 2018 from 10:00 to 16:00 (GMT)

Creating brand value

Ticket Information

Ticket Type Sales End Price Fee VAT Quantity
Standard price 20 Mar 2018 £299.00 £0.00 £59.80

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Event Details

Great brands don’t just happen, it takes planning, continuous innovation and expertise. A company’s brand can be a key differentiator in the marketplace. Regardless of the nature and size of your organisation, it’s important to invest in building a strong brand to define your niche and help you stand out from the crowd.

Some good brands have developed by chance, but great brands haven’t. A well-designed brand can often be one of the most valuable assets a company can own and this is often guided by a well-thought out brand strategy, which adapts over time and to its operating environment.

What this masterclass will cover 

Key learning outcomes:

  • Branding principles, benefits and the planning process.
  • How to identify your niche and position your brand in the marketplace.
  • How to develop a strong brand identity.
  • Marketing communications initiatives to build your brand, including PR, social media and more.
  • Reputation management, including managing bad publicity when things go wrong.
  • Your brand and the customer experience.

Who should attend this course?

This masterclass will help you learn how to build your business brand and is especially useful for business owners, executives, marketing professionals and employees looking to understand the importance of a strong brand for business growth. It’s also useful for operators wishing to turnaround failing services with a negative public image.


“I found the whole workshop was excellent and had a fantastic day, thank you.”

"I most enjoyed the session on branding principles and creating brand value through the customer experience. I've got some great ideas to put into action."
"Great day, thoroughly enjoyed it. I know more now about managing a brand then I did before and feel more confident in putting together a brand strategy that will work for our business. Thank you."


Venue: Monticello House, 45 Russell Square, London WC1B 4JP

Time: 10am - 4pm


Refunds and Cancellations

Cancellations must be received in writing via email to and must contain the full booking details. Include full delegate name and organisation name and contact details.

The following charges will apply if you wish to cancel a booking:

  • For the period of four weeks prior to the event start date, no refund or credit will be given on cancellations. 
  • Five to eight weeks prior to the event – 50% refund
  • Eight weeks or more prior to the event – 100% refund 

No refunds or transfers will be given for non-attendance.   

Do you have questions about Creating brand value? Contact Lynden Consulting Ltd

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When & Where

Monticello House
45 Russell Square
WC1B 4JP London
United Kingdom

Wednesday, 21 March 2018 from 10:00 to 16:00 (GMT)

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Lynden Consulting Ltd

Lynden Consulting is a specialist marketing and communications company. The masterclass programme has been specifically designed to support businesses within the health and adult social care sector to improve their marketing capabilities to support business growth and development.


The masterclasses provide a confidential place for delegates to learn and develop their marketing and communications skills, ask questions, share experiences and meet with peers.


Delegates say they feel inspired and motivated with new ideas to turn into action plans after attending one of these masterclasses.


The masterclasses are available to private, public, not-for-profit and social enterprise businesses. This includes operators of retirement living communities, extra care housing, residential and nursing care, outreach, day care, intermediate care, home care, and specialist provision for adults and older people. 

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