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Creating Competitive Advantage Through CRM Transformation

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In this Live Session, we will learn practical experience of Arconvert (Fedrigoni group) in CRM Transformation.

About this Event

Arconvert-Ritrama (Fedrigoni Group) is a manufacturer of self-adhesive materials and a wide range of paper and film materials specific for labelling. With revenues over 800 million Euros, Arconvert-Ritrama is currently a global reference for self-adhesive label materials and designers around the world.

What will be shared in this LIVE SESSION?

We will try to learn more about the practical experience of this company in Digital Transformation by reviewing:

  • The challenges of the CRM transformation journey
  • How to leverage data, processes and people to realise a strategic vision
  • How to use CRM technology to generate competitive advantage
  • How to successfully implement digital solutions centred in the customer
  • The tactical use of SugarCRM for sales management and marketing

In this talk, Fernando Girón, Marketing Director, talks to redk about his experience leading the CRM implementation project and how the company intends to leverage this technology to achieve short-term business objectives as well as, at a more strategic level, competitive advantage.

redk's LIVE SESSIONS are led by Hideki Hashimura, CMO at redk. These are short live-chats, with brands and experts in the CX and CRM space, seeking to give you a more practical and real vision of how to optimise customer operations and the customer experience.

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