Creating Comprehensive Business Plans

Master the essentials of business plans, from market research to pricing strategies. Build a solid foundation for business success.

Overview
A well-crafted business plan is the cornerstone of any successful venture, guiding decisions and attracting investment. This course offers a clear, step-by-step approach to developing an effective business plan, covering everything from the executive summary to pricing strategies. You’ll explore how to analyse your market, understand competitors, and identify your target customers’ needs with precision.

Designed for aspiring entrepreneurs and professionals alike, this course demystifies the components that make a business plan not just informative, but compelling. By the end, you will have the confidence to present a structured, persuasive plan that clearly communicates your business idea and strategy to stakeholders.

Learning Outcomes

• Identify key elements of an effective executive summary.
• Analyse market size and customer demographics accurately.
• Distinguish between direct and indirect competitors effectively.
• Develop clear descriptions of products and services offered.
• Formulate pricing strategies aligned with market demands.
• Articulate a business’s competitive advantage convincingly.

Course Curriculum

• Module 1 – Executive Summary
• Module 2 – Company Overview
• Module 3 – Market Overview
• Module 4 – Market Size
• Module 5 – Target Customers
• Module 6 – Customer Needs
• Module 7 – Direct Competitors
• Module 8 – Indirect Competitors
• Module 9 – Competitive Advantage
• Module 10 – Description of Product or Services Offered
• Module 11 – Pricing of Products & Services

Who is this Course For?

• Entrepreneurs preparing to launch a new business venture.
• Business professionals seeking to refine planning skills.
• Consultants assisting clients with strategic business plans.
• Start-up founders aiming to attract investors confidently.
• Marketing managers wanting deeper market analysis knowledge.
• Small business owners needing structured growth strategies.
• Financial advisors supporting clients’ business planning efforts.
• Students interested in business development fundamentals.

Career Path

• Business Development Manager – Average salary £45,000 per year
• Market Research Analyst – Average salary £32,000 per year
• Business Consultant – Average salary £40,000 per year
• Product Manager – Average salary £50,000 per year
• Entrepreneur / Small Business Owner – Varies widely
• Financial Planning Analyst – Average salary £38,000 per year