Creating High Impact Risk & Crisis Messages: Applications of the IDEA Model

Creating High Impact Risk & Crisis Messages: Applications of the IDEA Model

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Event description
Global panellists discuss the IDEA model and their supporting research followed by an audience Q&A.

About this event

Panellists conducting risk and crisis communication research in a variety of contexts, from several global regions will discuss the challenging of communicating quickly, accurately and competently with diverse publics. The panellists will refer to the IDEA as starting point for the discussion. The IDEA model emphasizes the need for risk and crisis messages to help audiences (I) internalize or emotionally accept the risks they face, (D) the need to distribute messages through quickly accessible channels, (E) provide an explanation of the risk that matches the health or science literacy of the audience, and (A) promote practical actions diverse publics can take to protect themselves and their loved ones.

After the panellists discuss their current research, they will welcome questions from the moderator and audience members.

If you have any questions, please contact audra.lawson@leedsbeckett.ac.uk. You will automatically receive the MSTeams link for the event on Friday 30 April when registration closes.

Final registration closes at 12pm (GMT) on 30 April.

Please note the sessions are being recorded. Presentations will last approximately 1 hour. We ask for attendees to keep their microphones and cameras off during the presentations and turn them on only to participate in the discussion after the presentations conclude.

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