Creating impactful content for social media that tells your climate story

We’ve teamed up with Essence Global to run a free masterclass for environmental and climate charities on creating powerful content that inspires audiences to act.

In this session you’ll learn to create compelling visual content to use across your digital channels to effectively communicate your climate story.

Advertising experts from Essence Global's will share insights on the current social media landscape, as well as techniques for producing videos and visual content as a small climate charity.

Attendees will take away tangible learnings and result-driven strategies to apply within their own organisations.

This masterclass will be an opportunity to learn and explore these themes first-hand along with the following topics:

• How to create content that works across different digital channels (Facebook, Instagram, Snap, and TikTok)
• The fundamentals of what makes a good piece of content and the importance of planning
• Filming on a budget
• Getting the most out of your content
• Sustainable production
• Other free training and resources

Your Trainers:

The masterclass will be run by Essence Global; an advertisement agency who pioneers the use of analytics and technology to create valuable, relevant, and trustworthy advertising.

Jacob Niedzwiecki - Jacob Niedzwiecki is Head of Video Creative in Essence's Experience practice, bringing over a decade of experience in storytelling, journalism, and production across radio, TV, and video. Prior to joining Essence, Jacob managed video for Paul McCartney's production company MPL Communications, produced audio-visual content for The Open University, and worked as a producer for the BBC and Xfm London.

Andrew Veasey - Andrew Veasey is Vice President, Creative, for Essence across EMEA. Veasey first joined Essence in 2005 as one of the agency's founding employees. In his role as VP, Veasey plays a critical role in managing Essence's creative teams and oversees many of Essence's most high profile creative executions, helping to bring brands, campaigns, and experiences to life for Essence's clients throughout the region.

Attendance Eligibility:

This session is aimed at climate and environmental charities, as well as charities working intersectionally on the environment and other issues. The course assumes some prior knowledge or experience in content creation in the context of the charity sector.

Level:

All levels – this masterclass is designed for all charity professionals who have an interest in climate communications.

This event will be run as part of the Media Trust’s Weston Communicating Climate Programme, which supports UK environmental and climate charities to extend the reach, power and impact of their communications.