This slide/video-based webinar is presented by publicist, journalist and commentator Tina Calder.

As founder of Excalibur Press publicity management, content creation and copywriting agency Tina has been in the business working in Northern Ireland for the last 25 years and has worked with a number of thought leaders over the years.

NOTE: Purchase of this webinar INCLUDES the recording being sent out following the session

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In this session attendees will learn how to craft the perfect product description, create engaging titles and how to write the perfect call to action.

Tina will show you how by following a few simple rules you can communicate better with your customers and encourage sales conversions more frequently.

In this webinar you will learn:

• How to promote your products online
• The secrets the professionals won’t tell you about promoting products online
• How to create an engaging and SEO optimised title for your product
• How to craft the perfect product description
• Writing the perfect call to action
• Why you need to focus on the benefits rather than the features to sell your product
• And lots of other top tips for creating killer comms online

We've set aside an hour and a half for this overview webinar which will help you start thinking about what you need to do to supercharge your online selling of your products, services and brand.

This webinar is aimed primarily at small businesses, single operators or marketing teams of 1 who want to focus their efforts.

About Tina

Northern Ireland's Content Queen, Tina Calder is a journalist and commentator of 25 years, a publicist of 12 and a multi-platform media professional. The Belfast entrepreneur owns publicity management agency Excalibur Press based in the city's Cathedral Quarter.

From travelling across the UK and Ireland as a showbiz reporter, publicist and tour manager to becoming an award winning business journalist, Tina uses her varied and colourful career experiences to deliver bespoke publicity and communications strategies.

Tina is also the founder and creator of The Content Club a blog which offers a wealth of resources, webinars and downloadables to help businesses with their marketing and communications.

To put it bluntly she'll show you how to get stuff done!

About Excalibur Press

Excalibur Press is a dynamic multi-disciplinary Belfast based agency in operation for six years specialising in publicity management, communications strategy and planning, storytelling, copywriting and creating engaging content.

We have a proven track record and a collaborative working approach with brands, organisations and individuals to ensure their stories inspire target audiences through production of strategic content aimed at the online and offline markets including media outlets.

Our business model is developed around operating as a fast responsive newsroom and having a core team of senior, well-experienced publicists, marketers, journalists and copywriters who keep up with latest trends and developments whilst working with the media.