Join content queen, Tina Calder of Excalibur Press as part of Global Entrepreneurship Week, to find out the secrets to creating the perfect content to sell your products online.

In this session, attendees will learn how to craft the perfect product description, create engaging titles and how to write the perfect call to action. This event will be of particular interest to those taking park in the 'Buy Belfast' Virtual Christmas Market, but will be open and relevant to everyone.

Trainer Tina Calder will show you how by following a few simple rules you can communicate better with your customers and encourage sales conversions more frequently.

In this webinar you will learn:

• How to promote your products online

• The secrets the professionals won’t tell you about promoting products online

• How to create an engaging and SEO optimised title for your product

• How to craft the perfect product description

• Writing the perfect call to action

• Why you need to focus on the benefits rather than the features to sell your product

• And lots of other top tips for creating killer comms online

About Tina

Northern Ireland's Content Queen, Tina Calder is a journalist and commentator of 20 years, a publicist of 12 and a multi-platform media professional. The Belfast entrepreneur owns publicity management agency Excalibur Press based in the city's Cathedral Quarter.

From travelling across the UK and Ireland as a showbiz reporter, publicist and tour manager to becoming an award-winning business journalist, Tina uses her varied and colourful career experiences to deliver bespoke publicity and communications strategies.

Tina is also the founder and creator of The Content Club a blog which offers a wealth of resources, webinars and downloadables to help businesses with their marketing and communications.

To put it bluntly she'll show you how to get stuff done!