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Creative Conversations: How Can Creative Businesses Be Ethical & Profitable...

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11_0004 Stockwell Street Building, University of Greenwich

11 Stockwell Street

Greenwich

London

SE10 9BD

United Kingdom

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How Can Creative Business Models be Ethical and Profitable?

Creative Conversations would like to invite you to a panel discussion on how creative businesses can be both ethical and profitable.

Creative Conversations is a programme of events and research in the Department of Creative Professions and Digital Arts at the University of Greenwich, investigating the relationship between creativity and commerce in the creative industries.

Our panel will address the following questions:

In a business environment, in which attention is a commodity, consumers have become communities and communities are business assets, how do we best understand the relationship between financial, social and ethical value?

In a public and commercial culture, in which value is only acknowledged to the extent that it can be measured and evidenced, what values do we measure and how do we quantify them?

What creative business models effectively integrate ethical frameworks, social purpose and profitability to create sustainable businesses?

Our panel will discuss a range of current and possible business models in the creative industries and the potential relation and correlation of value (monetary) and values (ethical, social, personal) in each. They will discuss their strengths and weaknesses, the challenges and opportunities they present and how they might evolve or pivot in the future.

Panelists:

Sheeza Ahmad Shah

Sheeza Shah is the Founder and CEO of UpEffect, a crowdfunding and support platform for companies improving human lives and the planet. Sheeza combines her Computer Science background with her passion for social entrepreneurship to work with revolutionary founders tackling humanity’s greatest challenges. UpEffect has a 100% success rate, a 10% acceptance rate and has successfully helped companies raise over £117,000 to positively impact lives in 7 countries.

Examples of products funded on UpEffect include solar cookstoves, ethical and fair trade fashion brands, water shops, eco-friendly bags, employment for women in underserved areas and more.

Florence Magee

Florence Magee is a Creative Industries specialist with a passion for supporting micro-businesses.

As the Head of Artist Development at SPACE, she has been heading support programmes for artists and creative businesses since 2012. These programmes, part funded by the European Regional Development fund, and ending in 2018, will have helped about 1,000 London-based artists and creative businesses realise projects, increase their sustainability and develop their profile. London Creative Network is the current programme dedicated to helping creative businesses adopt innovative production.

With a formal background in Management and Marketing, Florence has experience in both corporations and micro-businesses, including her own creative studio. She has an MBA in Management of Creative Industries and regularly writes about business issues and impact of business support within the creative sector.

Seva Phillips

Seva manages Nesta's Arts Impact Fund, a social investment fund supporting the arts and cultural sector in England. He joined Nesta from The Young Foundation, where he worked on the Young Academy and helped develop policy recommendations promoting social investment across the EU. Prior to this he was making impact investments in UK charities at CAF Venturesome, a leading social investor.

Outside of work, Seva supports social enterprises in an advisory capacity, particularly around strategy, raising investment and theory of change. He is interested in ideas and actions that can bring about positive social change, financial modelling and the arts in all their forms.

Panel Chair: Ghislaine Boddington

Ghlslaine is an artist-curator, researcher and director, a pioneer in body responsive technologies and immersion experiences, with 30 years experience in body technologies. She is Creative Director of body>data>space, Women Shift Digital and Plexal and Reader in Immersion in the Department of Creative Professions and Digital Arts, University of Greenwich. Last year her curations included 'Future Love' theme for Nesta's FutureFest, 'The Games Europe plays' (EUNIC UK) and she directed the large scale immersion work 'Collective Reality'.

She consults into the Creative Industries sector on future innovation and has keynoted in over 30 countries, surviving two TedX talks. You can catch her co-presenting bi-weekly for BBC Click (World Service Radio). Upcoming presentations include Thinking Digital Arts Newcastle, Mapping Festival Geneva and a keynot for the SAT IX Immersion Experience Symposium in Montreal.

Welcome drinks at 6.30pm. 7pm panel starts.



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11_0004 Stockwell Street Building, University of Greenwich

11 Stockwell Street

Greenwich

London

SE10 9BD

United Kingdom

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