Creative Enterprise Growth Programme: Creating Social Videos

We are delighted to welcome Tim Goodill, an award-winning director with over 20 years’ experience in broadcast, commercial, and campaign filmmaking. Tim specialises in helping small, product-led businesses create video that feels natural, authentic, and manageable.

Tim’s approach is calm, practical, and confidence-first. Rather than focusing on performance or polish, the session explores simple, achievable ways to create video that supports your business, particularly for camera-shy founders.

This full-day workshop gives you the space to understand what works, learn through demonstration, and practise in a supportive environment. The focus is on visual storytelling through products, processes, and hands-on filming, using only a smartphone and basic tools.

Workshop: Social Video for Small Businesses

Social media video can be a powerful way to show what you do as a small business.

This workshop focuses on practical ways to create video that feels realistic and achievable, without relying on talking to camera. The day balances clear guidance, demonstrations, and hands-on time, helping participants build confidence step by step.

What the Workshop Covers

During the day, participants will learn:

• What types of video work best for small, product-based businesses
• How to film products, processes, and behind-the-scenes moments simply and well
• How to plan short social videos without scripts or pressure
• Basic editing techniques for social platforms
• How to post consistently without overwhelm

The approach is practical and focused on what is manageable for small businesses.

Practical Hands-On Session

The day finishes with a practical exercise where each participant creates a short, finished social video they can use for their business straight away.

This session is designed to help you apply what you have learned, building confidence through doing.

What You Will Learn

By the end of the workshop, you will:

• Understand what types of video work best for your business
• Know how to film products, processes, and behind-the-scenes content
• Be able to plan short social videos without scripts or pressure
• Have basic editing skills for social platforms
• Leave with a finished video you can use immediately

Who It Is For

This workshop is suitable for:

• Small business owners
• Product-led businesses
• Camera-shy founders who want to use video

No prior filming experience is required, just a phone, curiosity, and a willingness to try.

Can’t Make the Date?

If you are unable to attend this session, please get in touch and we will help you explore alternative workshop dates and ways to engage with the programme.

The Creative Enterprise Growth Programme is a Creative Impact project, part of Creative Central NCL, funded by the North East Combined Authority and Newcastle City Council.