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Creative Entrepreneurship Panel Series: 4

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The Deck: Innovation Centre

University of Exeter, Streatham Campus

Rennes Drive

Exeter

EX4 4RN

United Kingdom

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SURVIVAL TACTICS: NAVIGATING COMPETITIVE, CREATIVE INDUSTRIES.

The world is rapidly changing. Never before in our history has there been such a time of unprecedented change. The pace of change is accelerating exponentially. Innovation and disruption are the norm. The impacts of automation, globalization and the Internet are changing the nature of work. Industries have been transformed and have had to adapt to new ways of working. Creative industries such as the music industry, film industry and writing/ publishing have seen huge changes.

Continuous learning is becoming the norm. in the form of inquiry-based learning experiences that go beyond the classroom. It is essential that we are flexible and adaptive in a competitive environment and can predict future scenarios.

The competitive nature of the creative industry shows the necessity of providing something more than an experience and authenticity is imperative. There is a need to be able to foresee potential problems to move ahead and anticipate the trends of the future.

Even in other industries there is a push for businesses to stay ahead and think creatively, instigating many more collaborations with artists which allow firms to intercept and interpret emerging cultural phenomena and build communities of people who share similar visions and values.

From a start-ups perspective- What do we need to stay ahead in competitive creative industries? How to we make our mark in these industries when starting up a new business? How can we find mentors and collaborators to help us on our journey? What creative spaces do we need to be part of? How do we adapt to moving trends and markets but stay true to our own voice? What skills are essential? How do you tell your story in a unique way to get noticed within a competitive market? How do you attract the best talent for your team?

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The Deck: Innovation Centre

University of Exeter, Streatham Campus

Rennes Drive

Exeter

EX4 4RN

United Kingdom

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