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Creative Entrepreneurship Panel Series: 5

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The Deck: Innovation Centre

University of Exeter, Streatham Campus

Rennes Drive

Exeter

EX4 4RN

United Kingdom

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THE ROLE OF PRODUCTION IN THE CREATIVE ECONOMY: PRODUCING EVENTS, FESTIVALS AND LIVE ART.

A discussion on the viable business models of events management, festivals and production in the arts and the wider impact of events on the strategic development of cities and the reputations gained by locations after organizing or hosting these events.

Events and Festivals are important if we are to understand our history, from social trends to the economy. They record the patterns of cultural change, bring communities together and broaden our cultural horizons. We know through many urban impact studies that festivals generate wealth and employment. Depending on the size of the festival, the economic impact of secondary spend generates income to the region.

Arts production also enhances local image and identity which can be an important factor in improving perceptions of places and people. Building a good image of a city or place so as to differentiate it and to make it unique in tourists’ minds is a vital condition nowadays, in a world of global competition.

The special events industry has grown enormously, profits in this industry continue to rise. Event management has grown in popularity as a business start-up. The start-up cost is low and as there are no fixed costs the risks are also low.

From a Start-ups perspective- Can festivals, events and producing live arts do, on mass, what individual venues are not able to? How can we find innovation in the industry? Is the value or meaning of ideas higher when presented through the production of events? How important is the space to developing the identity of the event? How can we gain the right project management skills to turn an idea into reality? How do we find the right clients or audiences? How much does producing depend on public funding support? What are the benefits in being temporary and transient? What is important about building a legacy and/ or repeating an event? How to maintain your creative vision/ integrity while also managing the expectations of other partners and artists?

Panellists:

Lara Goodband- Curator of Contemporary Art at RAMM

Chris Howard- Founder of The Rattle

Ben Malley- Production Manager for Glas-Denbury Music and Arts Festival and Dart Music Festival

Olya Petrakova- Artistic Co-Director ARTEL and Co-Founder MAKETANK

Chair:

Jay Gascoigne- Impact and Partnership Development Manager, Creative Economy


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The Deck: Innovation Centre

University of Exeter, Streatham Campus

Rennes Drive

Exeter

EX4 4RN

United Kingdom

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