Theme for February: Creative storytelling in marketing and business

Wow. January’s Female Creatives Networking Event was amazing! What a mix of

talent and experience. And such a diverse group of women. It was a real privilege to

facilitate the event and share that space with you all. It feels like it was only last

week but the month has definitely flown because it’s time to introduce our next

theme for February 2022.

As you are aware, the events have been created for networking purposes - local

female creatives spoke and we listened. You expressed an interest in meeting

face-to-face again and we jumped to the challenge. The networking is vital of

course but the theme we explore during each event is also really important. It brings

focus to the event but it also offers each of us an opportunity to develop an aspect

of our creative practise or business. Or maybe you attend just for fun? That’s 100%

okay as well. Whatever your reasons it would be amazing to get to know you all

better. And is there anything more crucial to our creative development than

understanding how to share our story? Or more importantly, how to tell it?

Creative storytelling in marketing and business has become a bit of a buzzphrase

over the last few years. It seems like everyone is using it as a marketing device for

their business to sell products and services. And for good reason, it’s a powerful

tool. But it doesn’t have to be used to sell. Storytelling is essentially about sharing.

It’s about connection. You offer a part of yourself to the world and you develop new

relationships and sometimes strengthen old ones. It’s a peek behind the curtain and

fundamentally, it feels good to write it and you’d be surprised how many people are

truely interested in your experiences.

We’ll explore some basic storytelling techniques that will help you write about your

life. And as mentioned, this doesn’t need to be shared with anyone if you choose,

you could use what you learn to begin journaling in your spare time or as a social

media tool to help you connect with your online community. Or do nothing with the

information. It’s your choice. During the event, we’ll explore a few related topics and

if there’s enough time maybe we’ll produce a small piece of writing, but if the last

event is anything to go by, I doubt there will be time to fit in any type of practical

activity because we were all chatting so amazingly.

Theme for February: Creative storytelling in marketing and business

See you on Wednesday 16th February 2022 at the Established By Her studio in the HQ Building on Union Street, Plymouth. 19:00pm till 21:00pm.

Location: Established By Her Marketing Studio, Unit 9, HQ Business Centre, The Millfields Trust, Plymouth, Devon, PL1 3HQ

Cost: £10

All money raised from ticket sales will be donated to Trevi Women's Charity