£25

Creative Strategy - An Introduction. Evening Workshop by Experience Haus.

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Location

Location

Experience Haus at the Matter of Form offices

Unit 4 - Galaxy House

32 Leonard Street

London

EC2A 4LZ

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

Event description

Description

What is the workshop about?

Master the fundamentals of creative planning in this two-hour crash course.

Covering the insights, thinking and ideas behind some of the world's most loved campaigns. Plus some top tips, tricks and techniques to get you on the road to Cannes.

Some key questions we'll answer:

  • What is creative planning? Some definitions, guidance and mythbusting.
  • How does it fit in to the wider creative development process?
  • Who pioneered it and why?
  • How does it work? What are the key steps? And WTF is an insight / proposition?
  • What does good (and bad) look like?
  • What does a typical day look like for the creative strategist?
  • How do I go about getting a job?


Where is it?

Experience Haus at the Matter Of Form Offices – Unit 4 - Galaxy House, 32 Leonard Street, Old Street, London, EC2A 4LZ.

If using Old Street station, please take Subway 2 and then we are just a 2 minute walk from there.


Who is the instructor?

Joseph Morgan is a highly-experienced Head of Planning with over 18 years in industry. Working in everything from brand, advertising, content and CRM to media, social, design and digital.

Having worked at some of the world's most successful agency networks and independents, his past clients include BT, Ford, Unilever, Microsoft, Nestlé, Virgin Media, Kellogg's, UNICEF, HSBC, The World Economic Forum, O2 and Birds Eye.

Joseph's most recent accolade was a Gold DMA for his work with Microsoft, but he has also won high praise for his contributions to marketing perspective and theory. Having been awarded the coveted WPP Essay Prize for Strategy and published in The Drum, Campaign, Marketing Magazine and The Journal of Brand Management.


What is Experience Haus?

Dedicated to delivering affordable education and spaces for self-improvement. Experience Haus provides applied learning courses for organisations and individuals covering an abundance of different digital expertise.

In the wake of expensive living costs, low cost education is essential. Experience Haus offers practitioner taught technical skills training for high demand disciplines such as Influencer Marketing, Product and UX Design and User Research. Crucially, the company goes above and beyond the purely technical and hopes to uncover the black holes in business. The company’s offering of events, part-time courses (pairing students with start-ups) and hands-on workshops intends to bridge the gap between economical and accessible learning for the curious. Experience Haus is proudly part of the Matter Of Form Group.

Website: http://www.experiencehaus.com


Who are Matter Of Form?

Matter Of Form Group are an award-winning group of digital agencies with around 60 consultants brand strategists, experience designers, content producers, software engineers and trainers. We work with exceptional brands who are looking to leverage technology, generate business value and create beautiful digital experiences for their customers, all without compromising the identity that makes their brand so strong.

Website: http://www.matterofform.com



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Date and Time

Location

Experience Haus at the Matter of Form offices

Unit 4 - Galaxy House

32 Leonard Street

London

EC2A 4LZ

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

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