Actions and Detail Panel
Creative Writing with Stephen Pidgeon
Wed 10 May 2017, 09:15 – 16:15 BST
Your chance to work with Stephen Pidgeon and develop and improve a key piece of donor communication.
A clear concept to connect you with your donors, then captivating copy that REALLY delivers your story, are the keys to a successful campaign. If you are planning to send a newsletter, promote legacies, launch an appeal or create an extra special thank-you letter for supporters, then this unique one day course is for you! You'll receive a personal written critique of a piece of your own fundraising material (provided prior to the workshop), with clear pointers for improvement, and take part in a series of exercises throughout the day that will transform your own writing or your critique-ing of others' work.
Please note, the East Midlands Institute of Fundraising Committee are subsidising the event by 50% per delegate to ensure that as many fundraisers in our region get the chance to attend this first class training session.
Platform speaker, teacher and consultant, Stephen speaks and teaches throughout the world. 20 years running the UK’s largest fundraising agency, Tangible/Brightsource, he now works with charities in UK, Ireland, Norway, Canada, US and New Zealand. He has a special interest in stewardship and legacy marketing but gets excited at the way charities mistreat their supporters.
He is a visiting Professor for Plymouth University’s Centre for Sustainable Philanthropy and a Trustee of development agency VSO. Stephen writes regularly and critically in Third Sector magazine and his first book How to love your donors…to death was published in 2015. In that year, he was also given the Institute of Fundraising’s Lifetime Contribution Award.
9.30 Contrasting tales; hope and opportunity or abject commitment to the status quo
11.15 ‘Connecting’ properly – the notion of a ‘concept’ and how to find it
13.30 Making the ask – writing to move people to a response (you’ll be writing!)
15.30 Rules to abide by, attitudes to espouse, glorious encouragement that you can change the way you connect with your supporters.