Jun

Creativebrief Explores: Thriving creative partnerships

by Creativebrief

Actions and Detail Panel

Sales Ended

Date and time

Wed, 5 June 2019

18:00 – 21:00 BST

Location

Curzon Bloomsbury

The Brunswick Centre

London

WC1N 1AW

United Kingdom

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Refund policy

No Refunds

Description

A deep dive into some of the most interesting and fruitful brand agency relationships from all disciplines. What is it that makes them tick, how do they come up with new ideas and how do they sustain creativity within the relationship over time?

We bring three partnerships to the stage to dish the dirt on the highs and lows of their relationships, from the multiple award-winning campaigns to clients passing on an idea. In the session, we’ll also be asking our speakers to impart some wisdom to our audience, whether they're just setting out with a new client agency partnership, or looking to improve on an existing one.

Join us in June and become part of the conversation.

Speakers include:

Samsung and Cheil

When it comes to relationships, longevity is key. But how do you ensure creativity remains at its sharpest and things stay fresh when a partnership spans over 30 years? In a time when the length of brand-agency relationships seems at an all time low, Samantha Russo (Head of Marketing for Mobile – Samsung) and Russ Schaller (ECD – Cheil) explain what keeps theirs going.

The Army and Karmarama

What is the importance of trust in a relationship between brand and agency? Can it take a partnership to even greater heights of creativity and work with purpose? Join Nick Terry (Marketing Director - The Army / Capita) and Charlotte Farrington (Head of Account Management - Karmarama) to hear more.

Macmillan Cancer Support and Dragon Rouge

What can immersion do for collaboration and aligning teams on an idea? Both Dragon Rouge and Macmillan spent great lengths of time working in one another’s offices, ensconcing themselves in one another’s daily operations. How has this set-up infused their relationship with trust and in turn more effective creative solutions? Join James Renwick (Head of Brand Strategy – Macmillan Cancer Support) and Becky King (Creative Director – Dragon Rouge) to hear more.