Creativity in Behaviour Change

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Date and time

Location

John Snow Lecture Theatre

London School of Hygiene & Tropical Medicine

Keppel Street

London

WC1E

United Kingdom

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Description

Just about every public health problem that LSHTM staff tackle requires a change in behaviour. The behaviour change field is transforming. There is a growing evidence base to suggest that traditional health education messages are insufficient to achieve sustained change and that more might be achieved by being more creative, for example by learning from product marketing, psychology and behavioural economics.
This day-long event will bring together academics from across LSHTM, who are working on behaviour change or who are interested in the topic, with behaviour change experts from other academic institutions, government and the private sector.
In addition to creative case studies and provocative discussions there will be interactive activities throughout the day, a 'behaviour change cinema' which will screen materials from creative projects from around the globe and there will be a 'soap box' where anyone can share their big ideas for the future of behaviour change.

Please see the booking terms and conditions.