Our friends and colleagues from IAA Italy are bringing CREATIVITY4BETTER - an annual global creativity conference - to several international locations in a series of mini events, before it lands in Milan in October this year. We're thrilled that London is one of these locations and that IAA UK is able to support this wonderful event and bring it to our UK community.

Our mission

Our mission is to explore and showcase the transformative power of creativity in building a better future for businesses, society, and individuals.

For the past seven years we have brought together more than 200 speakers and over 10,000 leaders and experts from across the world and from diverse industries - including advertising, marketing, art, technology, and business - to discuss how creativity drives innovation, economic growth, and social progress.

And you can expect the same energy and boundary-pushing ideas and people to feature at our mini event in London.

Confirmed speakers include:

Curro Piqueras, Executive Creative Director at DUDE London
Emma Bartholomew, Ambassador for In Place of War
Dr Kirren Schnack, Clinical Pyschologist & TikTok sensation
Sammy King, Creative Agency Partnerships Leade at TikTok UK

This is a free-to-attend, first-come-first-served event with limited capacity.

Event date in London

22nd May 2025

Timings

Arrival & Registration: 3.30pm

Event kicks off: 4pm

Networking power hour: 6 - 7pm

Event ends: 7pm

CREATIVITY4BETTER: Exploring Nuance in a Polarized World