Crimson Innovation Conference 2025: Build Your Digital Workforce

Crimson Innovation Conference 2025: Build Your Digital Workforce

By Crimson

Unlocking AI was just the start, now it’s time to build a digital workforce and shape the future of work.

Date and time

Location

Hogarths Hotel Solihull

Four Ashes Road Dorridge B93 8QE United Kingdom

Speakers

Agenda

8:30 AM - 9:30 AM

Registration and Networking Breakfast

Connect with fellow senior technologists over some fresh pastries.

Microsoft’s AI Roadmap: 5 Years That Will Change Everything

Daniel Figueiredo

Join Microsoft Global AI Strategist, Daniel Figueiredo, for insights on AI journeys, agentic AI trends, and the collaborations shaping the future of intelligent automation.

Taylor Wimpey’s AI Adoption Journey with Microsoft Copilot

Emilia Turner

Rhea Odedra

An interactive panel on how Taylor Wimpey scaled Microsoft Copilot from 300 to 2,000 users, with insights on AI adoption, leadership buy-in, and practical steps to get started.

11:00 AM - 11:30 AM

Coffee Break

Recharge with refreshments and conversation.

From Insights to Action: Accelerating Sales & Marketing with AI

Oliver Sinclair

See how Microsoft Copilot helps sales and marketing teams predict customer needs and close deals faster. Watch Sales Copilot and Customer Insights provide a complete customer view.

Building Strong Data Foundations for Copilot with Purview and Syntex

Kieran Toon

Caroline Lee

See how Microsoft Copilot helps sales and marketing teams predict customer needs and close deals faster while giving a complete view of your customers with Sales Copilot and Customer Insights.

Smarter Customer Service with Microsoft Copilot & AI Builder

Peter Williams

David Clayton

Discover how service teams use AI to work smarter. Microsoft Copilot and AI Builder automatically triage queries, predict case types, and reduce handling time so agents can focus on what truly needs ...

1:00 PM - 2:00 PM

Networking Lunch

Enjoy a networking lunch and discuss the morning’s sessions with peers.

Empowering Operational Excellence with Copilot Agents

Steve Banner

Martin Gallagher

See how Microsoft Copilot agents streamline workflows, reduce manual work, and boost operational efficiency. Learn practical ways to deploy them and harness AI for real business impact.

Preparing People for the Age of Digital Employees

Tom Cadman

Louise Clarke

Ian Bobbett

Chrissie Felthouse

As AI and automation become intelligent co-workers, how can organisations thrive? Crimson leaders explore strategy, technology, people, and change, sharing insights and practical takeaways for prepar...

Special Guest Speaker

Announcement coming soon

4:00 PM - 5:00 PM

Networking Reception

Continue networking and discussions in a relaxed setting, with nibbles provided.

Good to know

Highlights

  • 6 hours, 30 minutes
  • In person
  • Free venue parking
  • Doors at 8:30 AM

About this event

Overview

The future of work is here and it's powered by AI, data and automation. This year’s theme, Build Your Digital Workforce, shows you how to scale smarter, boost efficiency and unlock new capacity without adding headcount.

Through live demos, case studies and panels, you will follow a fictional company’s journey as experts reveal how to align people, platforms and processes to make AI adoption a reality. Expect insider insights from Microsoft, success stories from Taylor Wimpey and practical sessions across sales, service and operations.

The day concludes with a forward-looking panel on preparing people for the age of digital employees. Get ready for inspiration, debate and takeaways you can use straight away.

Timings

Registration and Networking Breakfast: 8:30am

Conference Kick Off: 9:30am

Networking and Nibbles: 4:00pm

Refreshments

Attendees can enjoy a networking breakfast, a freshly prepared lunch and post event nibbles.

Venue

Hogarths is a luxury hotel and conference venue set in 27 acres of woodland and countryside, just 15 minutes from Birmingham Airport and the NEC. It is popular for business events and provides a peaceful environment for meetings and focused work.

Attendance Criteria

Registration is required for attendance. This event is designed for business and technology leaders. Crimson reserves the right to cancel registrations or deny entry on the day if necessary.

Frequently asked questions

Is this event in person or online?

This is an in-person event only. It will be held at Hogarths Hotel, Solihull. This event is not hosted on Teams or any virtual platform.

What will I learn from the event?

Attendees will gain insights on building a digital workforce, aligning people, platforms, and processes, and scaling AI across sales, service, and operations. You’ll see live demos, hear case studies, and leave with practical strategies to apply immediately.

Who should attend this event?

This event is ideal for business leaders, IT professionals, digital transformation teams, and anyone interested in using AI, data, and automation to scale their organisation.

Organized by

Crimson

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Free
Nov 13 · 9:30 AM GMT