Proper communication can be the most effective way to inform your customers, beneficiaries and target audience about what you do, when you do it and why you do it. But you must know how to inform them. In times of crisis, communication plays an even bigger role.

The interactive online training, which includes group work session in part 2, will inform you about the aspects that you need to consider when planning your crisis communication strategy. Among others, you will be sensitized to the effects that your words can have, learn to better anticipate the impression that your company’s behavior and actions leave with your target audience, and be familiarized with the challenges that you will face when choosing the right moment to communicate effectively.